About
Not ready. Not alone.
A women’s sport challenge based on wellbeing, designed for women, in Dubai since 2025.
The story
You get one body.
My father has always treated his body as something worth protecting. He trained. He ate carefully. He slept early. He always questioned what everyone else accepted as normal.
His rule was simple: you get one body. Take care of it.
In 2020, my brother, my sister and I climbed Ben Nevis together. It was not planned. Hours climbing. At some point, we stopped talking. We kept moving because the others were still moving. At the top, I remember one thing: I had done something I wasn’t sure I could do.
Being healthy. Being able to move. Feeling your body carry you somewhere difficult. None of it is guaranteed. I took that feeling into endurance sport. I trained harder. Raced further. Became a mother. Came back. And I kept training.
The sport that made me feel capable had also taught me to override the body my father had taught me to protect. I had believed that exercise, even at high intensity, would always be good for me. It took me years to understand that strength also requires knowing when, how and why to push.
Then I started seeing the same gap everywhere. So much advice about training. So little understanding of the female body doing the training.
THE WOM came from that gap. At our events, I have watched women arrive afraid of what is ahead and finish saying:
“I didn’t know I could do that.”
That is why THE WOM exists.
Today, we create challenges where women discover what their bodies can do.
Our purpose is to create challenges where women discover what their bodies can do, and to help them build the strength that will still carry them into the things they want to do later.
Because the real challenge is bigger than one morning. It is reaching 40, 50, 60 and beyond with a body that can still carry you into the things you want to do.
THE WOM is building a challenge women can return to for life.
See what your body can do today.
Build what you want it to do tomorrow.
CORA
The WOM
Imagine 2031
One global symbol.
- women
- 50,000 women
- countries
- 12 countries
- of health markers collected
- Millions of health markers collected
- of transformations
- Thousands of transformations
Have you earned your pink mark yet?