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Two participants sitting on the same paddleboard, laughing, one arm raised, in the early light.

About

Not ready. Not alone.

A women’s sport challenge based on wellbeing, designed for women, in Dubai since 2025.

Coralie Mouniau, founder, at the village of a WOM edition.
CORA, The WOM

The story

It started with a mountain and a sentence.

My father taught me one thing: “Take care of your body. It is the only one you will ever have, and it is the most precious thing you own.” He had a method, discipline and consistency, long before anyone called it longevity.

Years later, after everything my family had been through, my siblings and I climbed Ben Nevis. At the summit, what stayed with me wasn’t the climb. It was what happens when you face something hard with someone beside you.

That experience led me to fall in love with endurance sport. And to years of training without ever understanding my own body: pushing through signals I should have listened to, following programmes written for someone else, with no idea which sport was even right for me.

I went looking for a challenge built around all of it: the wellbeing, the care, the science, and the people. I never found it.

So instead of adapting women to existing races, we’re building one designed for them.

CORA

The WOM

What we run

Everything we build, in three places.

The live experiences, the stories that make women want in, and the work that keeps it going once the beach is empty.

  • Experiences

    The rites of passage

    • The WOM Challenge, the flagship
    • Pink October, the flagship edition
    • WOM Mornings, sport and leadership talks
  • Stories

    What makes women want in

    • Inside the Cadence, podcast in development
    • Instagram and LinkedIn content
    • A monthly newsletter
  • Routines

    The engine, under development

    • Zero to Routine, 30 women over 60 days
    • A wellbeing and longevity score
    • WOM @ Work, corporate keynotes and bespoke formats

Imagine 2031

One global symbol.

women
50,000 women
countries
12 countries
of health markers collected
Millions of health markers collected
of transformations
Thousands of transformations

Have you earned your pink mark yet?

Press and institutions

The UAE is already moving this way.

The infrastructure and the appetite for exactly what WOM is building already exist.

  • The National · June 2026

    Dubai establishes the Dubai Longevity Authority.

    A new authority to advance longevity, wellness, biotechnology and medical innovation.

  • Khaleej Times · November 2025

    A UAE-wide longevity fitness challenge launches, powered by AI coaching.

    Longevity is now a measurable, tracked national trend.

  • UAE Health & Fitness Industry Report · October 2025

    The National Sports Strategy 2031 drives record government investment in wellness.

    Public investment in wellness is at an all-time high.

  • Khaleej Times · December 2021

    Women’s life expectancy in the UAE is projected to climb past 82 years.

    The question is no longer how long, but how well.

You know enough. The rest is showing up.

October 2026 · The Retreat, Palm Jumeirah, Dubai

Date announced soon

Between editions

This is what it looks like.

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Registration opens soon

Be first through the door.

The date is not public yet, and places are not on sale. Leave your email and you will hear it first, before the announcement goes out, at the lowest price of the year.

We never share your address.

One email when registration opens. Nothing before, nothing after.

Have you earned your pink mark yet?

Dubai · October 2026

The date drops soon.

Leave your email and you will know before everyone else, with the early bird price waiting for you.

We never share your address.

October 2026 Date announced soon

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