Partners
Part of a woman’s transformation. Not just one race.
Five categories. One brand in each. A morning these women will remember, and a 60-day protocol they will live.
2026 edition
Who’s in.
Building on 2025, here is who is behind the October 2026 edition.
- Venue
- Event partner
- Sportswear
- Institutional
- Institutional
- Food supplement
- Brand and design
Why partner
Four things you can’t buy elsewhere.
Women’s sport is the fastest-growing story in global sport, and Dubai is building the longevity economy. What does not exist is a challenge built around how a woman’s body actually works.
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Exclusive category
One brand per vertical. Nobody else in your space, for the length of the partnership.
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Premium storytelling
Content built with the community, not shot around it. Paid campaigns reached 35,240 people at a 13.1% engagement rate.
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Institutional backing
Dubai Sports Council and the French Consulate General are already behind the event.
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Emotional community
100% of participants felt empowered and connected. 97% would come back or recommend.
See your brand in it
This is what it looks like for you.
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You’re a sport tech or wearable brand
Your device on her wrist on race day, and part of the wellbeing score we are building next. The reason she starts trusting her own progress.
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You’re a nutrition brand
In her kit and at the finish line on the day, then in the habit-building programme we are putting together. Not a sample table.
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You’re a sportswear brand
She wears you on race day and in training. Apparel designed with her, across every edition.
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You’re a health insurer or provider
Her measurable outcomes become your proof point on preventative health.
Three ways in
Pick your depth.
From a single edition to the whole ecosystem.
- 01
Founding Partner
The whole ecosystem: flagship events, Zero to Routine, content, and corporate wellbeing.
- 02
Category Partner
One vertical, owned outright, with nobody else in it.
- 03
Event Partner
A single flagship edition, the lowest-commitment way to prove the model works for your brand.
Open categories
One brand each. First in, first served.
- Nutrition
- Sport tech and wearables
- Recovery
- Sportswear
- Wellness and longevity
Thirty minutes, in person.
That is all we are asking today. Coralie will walk you through the numbers, the categories still open, and what your brand would own.
